Quick question. Which would you trust more – a company website touting its great service, or a first-hand accounting of that service from a family member or friend? It’s a no brainer, right?
Word of Mouth Marketing is so powerful because it’s impartial. It’s authentic. And it’s credible.
Word of Mouth Marketing happens both online and offline. It’s when you recommend a product or service to a friend over lunch, over the fence, or over the Internet.
An effective Word of Mouth campaign gives people a reason to talk about your company, empowers them to share their story, offers a platform to share it on, and then harnesses the resulting conversations to build your brand.
The Storyteller Word of Mouth Marketing Process
- Introduce your product or service to your target audience
- Identify champions or influencers who are most likely to share their opinion
- Develop multiple information sharing platforms
- Create compelling content and provide it to champions and influencers to share
- Encourage champions and influencers to share information
- Track and analyze where, when, and how information is being shared
Storyteller Communications tailors Word of Mouth Marketing campaigns to each client’s offering, business model, comfort level with transparency, and audience demographics. Some of the Word of Mouth Marketing strategies we use include:
- Cause Marketing
- Creating Online Communities (forums, user groups, fan pages)
- Consumer Generated Content Campaigns / Social Search (Yelp, InsiderPages, Google Maps, Yahoo Local, etc.)
- Event Marketing
- Online Marketing
- Referral Programs
- Social Bookmarking & Linking (Digg, Share, Facebook, etc.)
- Social Media Marketing
- Twitter, Facebook, LinkedIn, Plurk, Friendster Campaigns
- Video, Photo, and File Sharing & Tagging (Flick’r, You Tube, etc.)
Happy customers will always be your most powerful marketing tool. If you are ready to give them a voice and empower them to share, contact us today and let’s get people talking.
At the end of the day, positive word of mouth is a primary goal of marketing. “Who said so” matters just as much as what they said.