Marketing communications is simply about getting a tailored message to the right person at the right time. In today’s media and advertising-saturated market, it’s not just what you say, but when, how, and who you say it to that matters.
Your target audience is busy. They want to hear from you on their terms, not yours. They want to know how your product will benefit them, not how many cool features it has. They want to know that you are listening. That you understand their needs.
It’s never been more vital for your company’s marketing message to be concise, segmented and relevant.
“One size fits all” won’t work.
You have to listen to your audience, learn what they want and tailor your messages specific to their needs. The more clarity and relevance your marketing communications message has, the better chance you have at reaching your desired outcome.
Storyteller Communications, Inc. specializes in developing and executing integrated marketing communications campaigns that speak to your target audience. We design effective marketing strategies that:
- Have a defined purpose.
- Integrate the best mixture of communications tactics.
- Establish and maintain a consistent voice across multiple media.
- Are targeted to a specific audience.
- Can be accelerated or decelerated as market conditions warrant.
- Create a dialogue vs. a monologue.
Together, we develop the right combination of offline and online initiatives that will attract new customers, retain your current customers and raise brand awareness. To do this, we employ a variety of marketing communications tactics, including:
- Communications Strategy & Planning
- Direct Mail Campaigns
- Key Messaging
- Sales Collateral (sales brochures, flyers, PowerPoint presentations, pocket folders)
- Print Newsletters
- TV, Radio & Print Advertising
- Corporate Videos (company overview, instructional, commercials, testimonials)
- Customer Testimonials
- White Papers
- Case Studies
- Annual Reports
Whether we execute an entire marketing communications plan for you or just provide you with supplemental communications assistance, we guarantee that with our help, your customers will listen to your messaging and respond in greater numbers than ever before.
Contact us today and let’s make your business a best seller.
Being communicado - available to converse and send and receive messages – has become a permanent state. The quality and timing of your messages is where you find true success.