Here’s a radical thought: All of your product’s whiz-bang features are not what is going to sell it. Why? Because people don’t buy features, they buy benefits. Most people make decisions based on emotion and then use the facts to rationalize their decision. So while features are important, it’s the benefits that really close the deal.
At the end of the day, you don’t buy shampoo; you buy clean, shiny hair.
Storyteller Communications specializes in creating content that places as much emphasis on the “why” as it does the “what”. Our copywriting connects the dots between what you are selling, and what your customers want to buy. The result? Marketing content that resonates with your audience because it answers the question “what’s in it for me?”
We tell your story in a way that creates an emotional connection with your audience. Credible stories make people believe. Emotional stories make people act.
Clear, concise, and credible copywriting starts long before finger hits keyboard or pen hits paper. We dig deep into your company to find story behind why you started your company or launched your product. We research your competition and your target audience.
Then, and only then, do we start writing your content with each story customized to outlet, audience, and business goal.
Our benefits-driven, audience-focused copywriting can be found in:
- Advertising (TV, print, radio, online)
- Annual Reports
- Benefit Communications
- Case Studies
- Corporate Videos (company overview, instructional, commercials, testimonials)
- Direct Mail Campaigns
- Editorial (advice columns, bylined articles, journalism)
- Email Campaigns
- Internal Communications
- Key Messaging
- Newsletters (print, online)
- News Releases
- Promotional Campaigns
- Recruitment Campaigns
- Sales Collateral (sales brochures, flyers, PowerPoint presentations, pocket folders)
- Sales Letters
- Search Engine Optimized Website Copy
- Social Media Sites
- White Papers
Contact us today so we can start telling your story.
Putting words together is a giant puzzle: you never know where they’ll end up before getting to the right place. And it’s that right and final place that matters most.